For everyone
Time 40 min
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QuickBooks Connect 2021 Breakout Sessions

Curating your business: Make your company a work of art

Join Darren Root and John Mitchell as they discuss the shifts experienced by small business over the past 24 months, and the leadership posture that is required to thrive in the next phase of small business in America. This session will cover simple firm products to reduce the friction in your staff process and customer experiences, how to intentionally curate the customers you serve, and how a clearly identified tech stack and internal process drives efficiency.

John Mitchell Chief Brand Officer, Rootworks

John Mitchell is Chief Brand Officer at Rootworks where he oversees the company’s branding efforts across departments and roles. John is also a powerful and popular speaker—motivating and inspiring audiences with a unique blend of creative storytelling and practical, down-to-earth conversation. His diverse professional career has given him perspective on business and leadership that has proven valuable in helping lead accounting entrepreneurs to think differently about life and business.

Darren Root Cofounder and CEO, Rootworks

Darren Root, CPA, CITP, CGMA, is co-founder and CEO of Rootworks — the accounting profession’s leading firm-improvement organization. He has managed his CPA firm for more than 30 years and counting. Darren’s vast accounting experience is rivaled only by his passion for helping firm owners modernize and transform their practices into thriving, profitable enterprises.