Time 22 mins
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Modern Accounting

Business model basics of the modern accounting firm

Understanding the basic elements that make up today’s high-performing firms is the first step to modernize your accounting practice. The good news is that you don’t have to figure out the basics on your own. Darren Root and John Mitchell of Rootworks have already done the work for you by identifying the 13 core business model elements for firm leaders to follow as they create their modern business.

Darren Root Cofounder and CEO, Rootworks

Darren Root, CPA, CITP, CGMA, is co-founder and CEO of Rootworks — the accounting profession’s leading firm-improvement organization. He has managed his CPA firm for more than 30 years and counting. Darren’s vast accounting experience is rivaled only by his passion for helping firm owners modernize and transform their practices into thriving, profitable enterprises.

John Mitchell Chief Brand Officer, Rootworks

John Mitchell is Chief Brand Officer at Rootworks where he oversees the company’s branding efforts across departments and roles. John is also a powerful and popular speaker—motivating and inspiring audiences with a unique blend of creative storytelling and practical, down-to-earth conversation. His diverse professional career has given him perspective on business and leadership that has proven valuable in helping lead accounting entrepreneurs to think differently about life and business.