Time 43 min
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Purpose at Work

2021 strategy reset for accounting professionals | QuickBooks Connect 2020

Now’s your chance to reset your course and correct any less-than-ideal business model decisions you may have made over the years. Join Darren and John as they talk through three key opportunities to change your accounting strategy and your life:

  • Creating a completely digital experience to onboard all your clients
  • Building a company culture that will have people lined up to work with you
  • Adopting a cloud-based, integrated front-and-back office set of technologies
Darren Root Cofounder and CEO, Rootworks

Darren Root, CPA, CITP, CGMA, is co-founder and CEO of Rootworks — the accounting profession’s leading firm-improvement organization. He has managed his CPA firm for more than 30 years and counting. Darren’s vast accounting experience is rivaled only by his passion for helping firm owners modernize and transform their practices into thriving, profitable enterprises.

John Mitchell Chief Brand Officer, Rootworks

John Mitchell is Chief Brand Officer at Rootworks where he oversees the company’s branding efforts across departments and roles. John is also a powerful and popular speaker—motivating and inspiring audiences with a unique blend of creative storytelling and practical, down-to-earth conversation. His diverse professional career has given him perspective on business and leadership that has proven valuable in helping lead accounting entrepreneurs to think differently about life and business.